At a recent marketing conference, I learned that the geniuses on Airstream’s marketing team refer to their customers as Streamers and their prospects as Dreamers. As a Dreamer myself, I’m so excited about Mode:Green’s current project. They are tricking out their Airstream and taking it on the road with its first stop in Beverly Hills in February.
The concept was created by Mode:Green’s CEO, Bill Lally, who always dreamed of bringing his Airstream to trade shows like HITEC so he could showcase all of his vendor/partners in one place.
Stay tuned for the big reveal. There are also plans in the works for a hotel road trip. If you'd like to see the Airstream in person or learn more about the ways in which Mode:Green connects best of breed technologies for hotels, please